The department, as the image maker of the State Bureau, anticipates, interprets and analyzes public opinions toward the State Bureau. It enhances and manages reputation of the Bureau for stakeholders, development partners and the general public through press releases and other content for news, working with the media, acting as the Bureau’s spokesperson, writing website and social media contents as well as managing internal communication. It ensures effective information dissemination through trustworthy partnership and appropriate inclusiveness. It keeps the public fully informed about available data that could be used for economic and development planning, baseline needs of development partners and for monitoring and evaluation of programmes likewise forthcoming researches and data enumerations. It undertakes partnership building and consolidation with relevant Ministries, Departments and Agencies, development partners, Non Governmental Organizations including Civil Societies, communities and other relevant social groups. It oversees the arrangement of cooperate meetings, conferences, parties and other public events the Bureau may hold or partake in. It popularizes the activities of the Bureau, creates visibility and ensures quality printing of reports, journals, news bulletins and Statistical Year Book while maintaining standard e-library for its publics.